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Research in summer learning inspired Chicago Public Library (CPL) to redesign its summer reading program in 2013. The new Summer Learning Challenge keeps reading the primary focus but adds opportunities to discover and create. Following two summers executing the redesign, CPL created a space-themed program for 2015 (“Explore and Soar”) with strategic communication goals to increase participation and engagement. Objectives included improving awareness of the program, mitigating the “summer slide,” inspiring staff, and using communications materials to create an immersive learning experience.
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